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A blog from our fabulous ad agency, True North
Working with
Crowns & Coronets was a breath of fresh air. They understood the value that
good design can bring. Being receptive to our thoughts, our entire time working
with them was collaborative, which meant we were able to enter our work for a
Rose Design award, celebrating some of the best creative work in the UK! The
Crowns and Coronets identity received Bronze in the Corporate Identity
category, a true success all round.
What was it
that we did? First and foremost we listened to the ambition behind
Crowns & Coronets - to create a luxe brand, using ethically sourced
materials and manufacturing processes while steering clear of unrefined
‘shabby-chic’. Then we scoped out the most
appropriate creative direction portraying
luxury at the heart, reinforced by handcrafted, classically British design.
So, you’ll
notice the hand-stitched ‘W’ within the word ‘CROWNS’ on the front of all
printed materials which elegantly reflects the handcrafted nature of the
product. When turned over, this clever little piece of stitching also creates a
crown symbol - a subtle nod towards the name of the brand and its luxury
values.